PostClick uses DoubleClick’s Ad Management solution on the market today called DART For Publishers (DFP). DFP’s extensive functionality enables publishers to manage, serve and report on ads through DoubleClick’s central server which reduces infrastructure costs and increases advertising margins. It offers detailed inventory forecasting, an efficient trafficking workflow, advanced targeting capabilities, a superior query tool for comprehensive reporting, unrivaled rich media automation, and unsurpassed reliability and scalability. Add-on components are available for network level inventory forecasting, behavioral targeting, and conversion tracking to expand your premium offerings to advertisers and increase your ROI. At PostClick, it is imperative for us that campaigns are delivered smoothly and efficiently and that returns are maximised for our publishers and advertisers. When you join the PostClick network, the choice to utilise DFP is yours at no extra cost. We prefer, in fact, to integrate all sites in our network with DoubleClick tags as it enables much greater ad trafficking efficiencies for us. It helps us help you generate extra revenue for your business when running campaigns on a Run of Channel or Run of Network basis. |  |
