Industry Associations

 

AIMIA

As a member of IAB, PostClick is effectively also a proud member of AIMIA.AIMIA is the peak national industry body representing the Interactive Media and Digital Content sectors in Australia.AIMIA is devoted to the commercial development of the industry and the commercial development of its members and member groups.For more information go to www.aimia.com.au

 

IAB

PostClick is a member of the Interactive Advertising Bureau (IAB) of Australia.The Interactive Advertising Bureau (IAB) is the only association dedicated to fostering online, Interactive broadcasting, email, wireless and Interactive television media companies.IAB standards and initiatives work to promote the standardisation of ad formats, ensure transparency of industry data, and educate the marketplace about the value of online advertising.For more information go to www.iabaustralia.com.au

 

IANA

PostClick is member of the Internet Advertising Sales Houses of Australia (IASH), an industry body that grew out of the previous Internet Advertising Network of Australia (IANA).

I.A.S.H was set up by twelve Advertising Networks, among those are AD2ONE Group, Adconion Media Group, Digital Network Sales, Full Circle, Gorilla Nation Media, MaX Interactive, Multi Channel Network Pty Ltd (MCN), PostClick, Response Directive, 3D interactive (3Di), Tribal Fusion and Valued Interactive Media to ensure the regulation of online advertising in accordance with industry wide best practice.

Fundamental to the objectives of IASH is a system of self-regulation based on an agreed code of conduct. The aim is to assure advertisers that interactive ads appearing on IASH networks do not appear on disreputable sites. In addition the formation of IASH provides a forum for the providers and sellers of media to access verified information.

The IASH Code of Conduct provides those buying, selling or broking internet advertising inventory a clear understanding of the types of inventory they can and cannot use when fulfilling an ad insertion. For more information go to www.iash.org.au