PostClick appreciates how important it is for your advertisement to be seen by the audience you want to reach. To effectively do this, we use the global market leader in online trafficking and reporting software - DoubleClick’s DART For Publishers (DFP), across the majority of our partner sites. These days most advertisers use third-party ad serving and tracking to monitor their campaign. Utilising this function in the DFP system, PostClick can provide you with a unique login to access your report and campaign statistics in real time. These reports are an ideal source of information to assess your campaign's performance - broken down by time, campaign, site, regions, impression levels reached, and clicks generated. We provide advertisers standard or customised reports in accordance with their needs. By being able to see how your advertising converts into results through various indicators, you then have the freedom to traffic more winning ads whilst your campaign is running. It is important to note that as we are in the business of providing a custom tailored service, PostClick uses User Targeting to allow you to deliver ads based on the specific traits of your audience, including their geographic location and bandwidth capabilities as well as age and gender. User targeting makes your campaign run efficiently by minimising wastage and cost, which results in optimising your advertising dollars. These are some of the ways that audiences can be targeted:
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