EMAIL AND LEAD GENERATION DIVISION

In only 18 months PostClick has cultivated one of the most effective email and lead generation networks in Australia. Our eDM Network is comprised of over three Million emails both in the consumer and business space. These three Million records are divided over 35 databases, and allow us to reach targeted audiences and run effective eDM campaigns.

This strategy guarantees increased brand stickiness, conversion rate and purchase intent.

Driven by a team of professionals with over five years experience in the eDM space, we work with the industry leaders in database marketing, such as Cohort Digital, Survey Choice, Viva9, and Pac Micro to name a few; together we adhere to the Australian eMarketing Code of Practice which help ensure both advertiser brand safety and a greater degree of trust between recipients and advertisers.

PostClick Ethniche Communications specialises in online advertising sales within the various ethnic communities across the globe.

We have strong relationships with universities, financial institutions, travel, health care, communications and property-related businesses looking to target ethnic users across the globe, whether in their respective countries or within the Australian and New Zealand markets.

Over the last 4 years PostClick has delivered successful campaigns for a number of leading Australian educational institutions and Federal Government Departments, and is fully committed to help advertisers reach their desired ethnic communities in both local and international markets.

We provide in-house translation and creative services to assist advertisers in reaching their target audience.

Tapping into the Ethnic channel provide you access to:

• over 22 billion monthly page views.
• over 250 million unique visitors.
• diverse communities in Australia and internationally via leading sites such as China Gate, Al-Jazeera & Times of India.

PostClick is your one-stop shop for Display Marketplace & Sponsored Stories campaigns on Facebook. We are able to leverage our parent company’s (Komli’s) expertise with Facebook to achieve the best CPC and social engagement rates for your campaigns.

Our team advises on creating and delivering captivating Facebook ad campaigns – from establishing optimal bid rates to designing sophisticated creative spin-offs and variations of ad campaigns – we manage, optimise and track these multiple creative executions in real-time.

Each of our ad campaigns uses more than 20 creative variations which ensures audiences can be targeted with extreme granularity, and uses sophisticated back-end optimization technology that ensures the most cost effective bid rates and optimal targeting.

PostClick offers video ad solutions to brands combining premium online publishers with official local and international content. We utilise Play by Komli – a video platform that creates video units with social engagements, campaign management and analytics solutions. We are able to deliver impressive in-banner and pre-roll campaigns, reporting and brand gage analytics tailored to brands’ objectives.

Prior to joining PostClick – four years ago – she was the online editor at PC Magazine, CNet.com and ZDNet.com, and has over ten years experience in the online industry.
She is experienced in all major ad serving platforms – DFP, ADTECH, Facilitate, MediaMind and Atlas.

With over 10 years experience in the New Zealand media scene, Ben has 
extensive understanding of both the direct and agency markets, and has
 worked across a variety of accounts. 

 He began his career in TV and has worked with CanWest (Mediaworks), 
 TVNZ, Carat and Y&R with responsibilities in media planning and
 implementation on accounts such as Polygram, BMG Music, Ford, Restaurant
Brands and BNZ.

Passionate about digital communications, Ben’s achievements include
 being a top performing senior member of the digital team at Yellow.co.nz
 moving onto greater heights to head up agency sales for Response
Directive NZ.

Ben has lived in Auckland most of his life, is well travelled, now a
 dedicated family man, and is well poised to nurture and grow PostClick’s
 NZ offerings.

Originally from New Zealand, he spent several years in London working in the digital market for Glam Media and Hi-media before arriving in Sydney in 2011 to join our team.

Companies he has worked for include The BBC where he enjoyed time on the world famous Top Gear and The Powers Turner Group, where he represented various media publications from around the world for the UK marketplace.

Luke joined PostClick in 2008 to head up the Sydney agency scene for PostClick. He brings with him a wealth of knowledge for both online and traditional media and is a great believer and follower in emerging markets such as mobile.

Prior to joining PostClick, Paul had eight years of email and online experience in the UK and Australia under his belt. He worked for Ad Pepper Media (UK), and thereafter as Sales Director at 3D Interactive (Australia).

With his wealth of knowledge, Paul strengthens the team and secures our position in this field in a very competitive landscape.